In 2021 alone, the sale of NFTs was recorded at $14 billion, making it a breakthrough year for the NFT market. Other reports suggest that NFT transactions were worth $512 million in the same year. Thus, the growing competition in the ecosystem has made NFT Marketing a tough walk if the right strategies are not followed. The strength of Non-Fungible Tokens lies in the way they are marketed. Therefore it becomes important to find the right strategy for launching the NFT projects. A few of the impactful ways to market NFTs are mentioned below.
The studies suggest that more than 57% of the global population uses social media for an average of 2 to 3 hours every day. As a result, the importance of social media for promoting NFTs or Arts cannot be denied.
Twitter is considered the hub for crypto investors. Also, it is a brisk market where news and updates are easily accessible and provide coverage for potential investors/buyers. Therefore, this platform is an apt place to publish and promote your project details and find potential investors by building an extended community. This can be done using offers, drops, collaboration, and relevant tags.
These two platforms are the topmost choice of the NFT developers and marketers as they facilitate creating Crypto or NFT communities. Unlike other social media platforms, these two platforms allow lengthy discussion instead of merely news or short updates. Furthermore, the projects can be promoted on Discord through live streams and requesting community feedback.
Conducting interviews with NFT influencers is the great way to spread awareness about your NFT project. These interviews may be in the form of Q&A or Ask Me Anything (AMA). Such interviews can be done through popular platforms such as YouTube, Reddit, Google Meet, Zoom etc. The purpose of these interviews is to attract the audience of the influencers and build better engagement in the common community.
The collaboration with celerity influencers is another way to seek exposure in the extended market which consists of people from diversified economic classes. In return these celebrities can be exclusive gifts, stake, or a percentage of revenue.
The press releases are the best way to generate publicity and attention for the project. Most importantly, through press releases, it becomes easy to address media, bloggers, and social media influencers altogether at once. Moreover, a press release allows targeting the right and precise audience for the NFT/Crypto project.
The PPC Advert Campaign is a valuable addition to the list as it helps to rank the NFT website on Google search results. Thus, it brings better reach and visibility for the NFT projects. The marketing tools like Adwords provide great support to rank websites higher and make it the search more competitive along with fulfilling the commercial intent.
This is an inescapable strategy while thinking of marketing NFT projects/tokens. The NFT Marketplaces are the prominent way to gain reach and popularity for the projects. All it needs is to list the NFT collection on popular marketplaces like Opensea, Super Rare, Solanart, Foundation, Rarible, Digitaleyes, Solsea, Megiceden, etc. These NFT Marketplaces give a real boost to the NFT projects and bring desired fortune to them.
Being a part of the NFT community isn’t a big deal but establishing a great rapport in the community is certainly a challenging task. However, this myth can be challenged with the right NFT Marketing strategy in place. But do not forget no matter what strategy you opt for, Engagement is the destiny it should be heading towards.